The Chip Mack
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California Love

7/24/2015

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I've been a lot of places, but there's no place like home! From the gas lamp of San Diego, to the Raincross of Riverside, to beaches of Orange County, to the city where people come from all over the world to achieve their dreams...I'm proud to call Southern California my home. Every freeway has a memory for me. Every city it's own personal story. It's more than just about the weather for me, it's also about the people...the ambience that unless you grew up here, is hard to put into words. When I tell my clients that I'm familiar with most cities in California, I'm sure they find it hard to believe. Growing up in a city where I'm literally 45 mins from all the above places I mentioned, I made sure to venture out and experience my surroundings. One of my favorite things to do before gasoline required a credit check or co-signer was to jump in my car, throw in some DJ Quik or Above The Law and just drive. Often my journeys would lead me down the California coast, others, I'd discover a new gem of a mom and pop sandwich spot. I can go on and on. For the sake of the length of this post I'll keep it short.  Just know that long before I was the Chip Mack, I was the West Coast Villain.

On to the review! Upon first bite, I'm surprised at how subdued the flavor is on this chip. I immediately get a subtle  hint of that pungent, earthy truffle flavor supported by a salty garlicky parmesan cheese flavor. As usual with most Lay's chips, the flavors are prefectly balanced. They were right to put this flavor on the more robust wavy chip. The texture is complementary to the flavor. My only issue is the flavor is too subtle. I almost had to eat half the bag to get a good analysis of the flavors. I wish that familiar pungent umami flavor of the truffle was more in the forefront. Good chip, but because the flavors are more on the dull side, I rate these a 3.5 outta 5 on the chip mack scale.
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