I expected these to taste like every other pickle flavored chip. I was wrong! These have a very pronounced dill flavor and were unexpectedly spicy. The spicy cayenne pepper almost overpowers the dill flavor, but I liked it. If you don’t like spicy chips these aren’t for you. They were so unexpectedly spicy I began to choke and utter the word “shit” fairly loud upon first bite. Regardless….good chip, good texture, strong flavors. Not the best balance, so I gotta give these a 3.75 outta 5 on the chip mack scale. Very enjoyable flavor!