Anyway, I actually had to Google what "masala" actually is. According to Wikipedia, masala is defined as "either a combination of dried (and usually dry-roasted) spices or a paste (such as vindaloo masala) made from a mixture of spices and other ingredients—often garlic, ginger, onions, chili paste and tomato."
As I open the bag and take a whiff, it smells like armpits (chili powder). Upon first bite, they taste like armpits. The aroma was probably still in my olfactory glands. Either way, it wasn't off-putting enough for me to not finish the tiny bag. With each bite I get more garlic and pepper flavors with a barely noticeable hint of tomato to tie the two flavors together. Not bad. Not good...kinda like the movie. I'd eat them again if there were nothing else.
3 outta 5 on the chip mack scale